CLIENT
Hotel zed
Hotel Zed is one of Canada's most distinctive hospitality brands, and I've loved helping bring its quirky personality to life through illustration, signage, murals, merchandise, event graphics, and marketing campaigns. Every project embraces bold colour, nostalgia, and a willingness to never take itself too seriously.
pride 2026
For Hotel Zed's 2026 Pride celebrations, I developed a vibrant, travel-inspired campaign centred around the theme "Let's Take a Trip." The project included custom illustrations, parade graphics, signage, merchandise, social media assets, and promotional materials designed to celebrate diversity, self-expression, and adventure. Inspired by the excitement of travel and the freedom to be yourself, the campaign blended bold colours, playful visuals, and Hotel Zed's unmistakable personality to create a Pride experience that was welcoming, energetic, and full of joy.
