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Featured
Staying off the ballot (for now)
August 17, 2026
Staying off the ballot (for now)
August 17, 2026

If you read my last post about a website I definitely could not show you, good news: this one is safe for work. I recently designed a new website for Stephen Johns, who is running for Nanaimo City Council. And in keeping with the theme from my last post: Pye Design remains a judgment-free business. Apparently that extends to politics, too. 😉

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August 17, 2026
Judgement-free design
August 11, 2026
Judgement-free design
August 11, 2026

I recently wrapped up a website for a client whose business is a little outside the kind of work I usually get to share publicly. So, no portfolio reveal for this one. You’ll just have to trust me when I say it turned out great.

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August 11, 2026
New Downtown Art Installation
May 14, 2026
New Downtown Art Installation
May 14, 2026

Love Letters from Nanaimo reimagines the idea of a gateway as a message rather than a marker. Instead of simply announcing arrival, the design responds to presence. Drawing from the visual language of handwritten letters, envelopes, and postage stamps, the utility box becomes a piece of civic correspondence, a note from the land itself. 

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May 14, 2026
Getting Social
January 30, 2026
Getting Social
January 30, 2026

I help companies with their social media. What does that actually mean? It doesn’t always mean creating graphics or scheduling posts. Social media, across all platforms, is a space that should be thoughtfully curated to express your brand’s voice in a digital world.

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January 30, 2026
City of Nanaimo Unveils Art as Projection on Commercial Street
December 4, 2025
City of Nanaimo Unveils Art as Projection on Commercial Street
December 4, 2025

The City of Nanaimo is pleased to announce the launch of a striking new public art installation designed by local artist and Urban Design Roster member Amy Pye, whose series of black-and-white projected artworks are illuminating Commercial Street in time for Winterfest, hosted by the Downtown Nanaimo Business Association.

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December 4, 2025
Love Nest is Canada’s first hotel room intentionally designed for sex.
August 11, 2025
Love Nest is Canada’s first hotel room intentionally designed for sex.
August 11, 2025
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August 11, 2025
2025 Nanaimo Women of Influence Awards: My Thank You’s
February 7, 2025
2025 Nanaimo Women of Influence Awards: My Thank You’s
February 7, 2025
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February 7, 2025
Boldly Branding: What Star Trek Teaches Us About Building an Iconic Brand
January 9, 2025
Boldly Branding: What Star Trek Teaches Us About Building an Iconic Brand
January 9, 2025

If you know me, or even if you don’t, you might know that I’m a Trekkie. And because I relate EVERYTHING back to design, let’s dive into the branding lessons that we can learn from Star Trek.

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January 9, 2025
Pye Design Wins Summit International Award for Nanaimo's 150 Brand
September 17, 2024
Pye Design Wins Summit International Award for Nanaimo's 150 Brand
September 17, 2024

In a notable achievement for local creativity, we are happy to share that we have been honoured with a Bronze Summit International Award in the Logo Design category. This prestigious honour recognizes our work on the logo created to celebrate Nanaimo's 150th anniversary of incorporation.

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September 17, 2024
The Power of Branding: Lessons from The Princess Bride
September 1, 2024
The Power of Branding: Lessons from The Princess Bride
September 1, 2024

There is no denying that The Princess Bride has many memorable characters, but none are quite as iconic as the Dread Pirate Roberts. This enigmatic figure, shrouded in mystery and fear, teaches us a timeless lesson about branding and the importance of name recognition. Let's dive into how the Dread Pirate Roberts exemplifies the power of a name and what we can learn from his legacy.

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September 1, 2024
A Decade of Pye Design
March 6, 2024
A Decade of Pye Design
March 6, 2024

Throughout the last 10 years I've been fortunate to work so many different kinds of businesses and people. I've learned about industries that I wouldn't have otherwise. And I have met business owners who inspire and feed my own drive. Grateful for every opportunity that has come my way.

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March 6, 2024
Book Drop! ‘An Alphabetical Astronomical (sorta musical) Adventure’ is here!
March 5, 2024
Book Drop! ‘An Alphabetical Astronomical (sorta musical) Adventure’ is here!
March 5, 2024

“An Alphabetical Astronomical (sorta musical) Adventure “Launches Young Readers into Space-themed Tongue-Twisting Fun!

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March 5, 2024
City of Nanaimo Banners: 2024
November 15, 2023
City of Nanaimo Banners: 2024
November 15, 2023

The joy I felt upon learning that my banner was chosen surpassed the typical victory of a design competition. To me, it felt like a 'welcome home' gift—a waving banner guiding me back to my hometown.

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November 15, 2023
Artwork by Nanaimo children’s book illustrator decorates city street
December 29, 2022
Artwork by Nanaimo children’s book illustrator decorates city street
December 29, 2022

When École Quarterway Elementary School students return from winter break and walk to school again, they’ll spot new colourful designs that are like “a storybook come to life” along Bowen Road.

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December 29, 2022
Performer Rick Scott sees firsthand the connection between music and literacy
September 22, 2022
Performer Rick Scott sees firsthand the connection between music and literacy
September 22, 2022

“I almost fell on the floor,” Scott said. “Here was this grown woman out in the world, beautiful, intelligent, and it was this little girl that I wrote to who I never met until this moment. And she is now the author of these two books.”

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September 22, 2022
Alum of the Month: Amy Pye
April 20, 2021
Alum of the Month: Amy Pye
April 20, 2021

VIU Graphic Design alum Amy Pye is channelling her creativity into a new medium these days –children’s books. While she is still doing marketing design work during the day – both with her own company, Pye Design, and as Art Director with Real Estate Webmasters – earlier this year, she published two children’s books.

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April 20, 2021
Victoria writer and illustrator pens children’s book about COVID-19 safety
January 14, 2021
Victoria writer and illustrator pens children’s book about COVID-19 safety
January 14, 2021

A new children’s book by a Victoria author is teaching kids the importance of doing their part to fight COVID-19.

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January 14, 2021
G is for Grizzly Bear
December 18, 2020
G is for Grizzly Bear
December 18, 2020

Well, I did it. I can cross it off my bucket list…finally. I’ve written and illustrated my first Children’s book! G is for Grizzly Bear is now available through Amazon and through my website at www.artbyamy.ca. On the website, you will also find a list of local retailers.

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December 18, 2020
Pye Design Places in Top International Award
September 4, 2020
Pye Design Places in Top International Award
September 4, 2020

Out of more than 4,100 submissions from 27 countries, Pye Design is named a Silver winner in the 2020 Summit Creative Award competition for its creative work for the Loon Foundation.

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September 4, 2020
Case Study: Hotel Zed Tofino
August 26, 2020
Case Study: Hotel Zed Tofino
August 26, 2020

If you know me, you know that Tofino is my happy place. I have spent many years hiking up and down Radar Hill, visiting the House of Himwitsa First Nations Art Gallery, being thrashed about on a surfboard (I need lessons), and exploring the Lone Cone trail. So when Hotel Zed approached me to help them market their new Tofino location, I was stoked (as a Tofitian might say).

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August 26, 2020
Brand Reveal: EarthFair
August 19, 2020
Brand Reveal: EarthFair
August 19, 2020

We've been working with the EarthFair Store for several years. Their brand existed long before Pye Design and was a spur of the moment design put together by the sign company. For many years, it worked. But it didn't really represent them or what they stood for.

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August 19, 2020
Find us on the Boulevard!
August 11, 2020
Find us on the Boulevard!
August 11, 2020

Happy to announce that Pye Design has a NEW HOME! You can now find us at Unit 305, 3450 Uptown Boulevard, just above the Best Buy. We are here Monday to Friday so c’mon by for some java and a tour!

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August 11, 2020
Street Banners: Rotary Nanaimo Celebrates 100 Years
July 16, 2020
Street Banners: Rotary Nanaimo Celebrates 100 Years
July 16, 2020

I designed these banners pre-Covid. When I created them, I was simply following the brief that had been supplied. Rotary does wonderful things for the community and the goal was to represent their core values, which include promoting peace, fighting disease, growing local economies, saving mother and children, supporting education and providing clean water, sanitation and hygiene.

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July 16, 2020
The Loon Foundation takes wing!
July 1, 2020
The Loon Foundation takes wing!
July 1, 2020

Canada Day seems like the perfect day to reveal this new brand for the Loon Foundation, does it not?

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July 1, 2020
Benefits of Using Infographics
May 31, 2020
Benefits of Using Infographics
May 31, 2020

Infographics are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. If you’re looking for a way to deliver information to your audience in a creative way, infographics could be the way to go. See below for some benefits of using visuals as a form of communication.

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May 31, 2020
Case Study: Hummingbird Drones
October 22, 2019
Case Study: Hummingbird Drones
October 22, 2019
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October 22, 2019
City of Nanaimo Banners
May 23, 2019
City of Nanaimo Banners
May 23, 2019
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May 23, 2019
The Branding Process
March 31, 2019
The Branding Process
March 31, 2019
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March 31, 2019
Case Study: PODS
March 29, 2019
Case Study: PODS
March 29, 2019
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March 29, 2019
2018 in a Nutshell
December 31, 2018
2018 in a Nutshell
December 31, 2018
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December 31, 2018