The Loon Foundation takes wing!

Canada Day seems like the perfect day to reveal this new brand for the Loon Foundation, does it not?

The loon breeds on the lakes during the Spring and Summer, but spends the winter out on the open ocean, making it a perfect bridge between the two ecosystems. The primary purpose of this new foundation is to study all aquatic ecosystems from the top of the mountain down to the deepest sea. For this reason, the loon was the perfect fit.

The Loon Foundation needed a brand that would work seamlessly across both digital and physical platforms. We've depicted the majestic bird, with its wings spread wide open, in front of a beautiful West Coast skyline. This symbol is modern, professional, and strong - words that not only describe this image, but also the foundation’s approach to future endeavours. 

The tagline came naturally, as the loon has many different calls that are both haunting and reassuring, but they are quintessentially ‘the call of the wild’. 

Congratulations on your new brand, Loon Foundation! Can’t wait to watch you take flight!