ROAR
For ROAR, Hotel Zed’s restaurant in Tofino, I’ve had the opportunity to shape the brand across multiple touchpoints, ensuring a cohesive and energetic visual presence that reflects both the playful spirit of Hotel Zed and the bold personality of the restaurant itself. My work has included designing and evolving the menus to balance clarity with character, creating social media graphics that drive engagement while staying true to the brand voice, and developing a range of marketing materials that support campaigns and seasonal promotions. I’ve also designed billboard concepts that translate ROAR’s vibrant, irreverent tone into large-scale impact — capturing attention on the highway while reinforcing the restaurant as a must-visit Tofino destination.
Accent Inns
My work for Accent Inns has included large-scale and property signage, cohesive social media graphics, and a wide range of marketing materials that balance personality with performance. I’ve designed bold vehicle wraps that turn company vans into moving billboards and developed creative campaigns that bring their playful, guest-first culture to life. One of my favourite projects? Designing a custom fake hedge sculpted into the shape of their iconic rubber duck — a perfect example of how thoughtful design can transform even the smallest detail into a memorable brand moment.
Hotel Zed
Across all three locations of Hotel Zed, I’ve played a key role in shaping and maintaining a bold, cohesive brand presence. My work spans both in-room and property signage, ensuring every touchpoint reflects the brand’s playful, retro-inspired personality. I’ve developed social graphics and campaign creative to support promotions and seasonal initiatives, designed a wide range of marketing materials, and created vehicle graphics that extend the brand beyond the hotel walls. I’ve also designed merchandise for their retail spaces, translating the Zed aesthetic into wearable and take-home pieces. Even their Pride parade float has been part of my creative scope — bringing the brand to life in a joyful, larger-than-life way that embodies its fun, inclusive spirit.
Hotel Zed Tofino
With Hotel Zed Tofino, I had the unique opportunity to be involved from the ground up, helping shape how the brand would live and breathe in a completely new environment. While staying true to the core spirit of Hotel Zed, we thoughtfully evolved the existing brand to better reflect Tofino’s coastal landscape and surf culture. This included introducing a refreshed colour palette inspired by the surrounding ocean, forest, and sky, along with developing a custom pattern that became a unifying visual thread across the property. The pattern and updated branding were applied holistically — from surfboards and vehicles to large-scale signage and in-room materials — creating an immersive, cohesive experience that feels distinctly Zed, yet authentically Tofino.
Love Nest for Hotel Zed
For Hotel Zed’s Love Nest, I led the creative direction and execution across every touchpoint of the brand experience. From developing the visual identity and tone to crafting custom illustrations, the goal was to create something playful, immersive, and unmistakably Zed. I designed branded packaging and in-room materials that enhanced the guest experience, ensuring even the smallest details felt cohesive and intentional. The project extended into marketing collateral, promotional materials, and a suite of social graphics that captured the cheeky, retro-inspired personality of the space and translated it seamlessly across digital platforms. The result was a fully realized micro-brand within the hotel—distinct, memorable, and deeply aligned with Hotel Zed’s bold, experiential ethos.
